Vedere Venture's Client VFPnext has successfully sold its business to Daxko

VEDERE acted as the exclusive strategic financial advisor to VFP for the past two years and oversaw the transaction.

“Bryan was instrumental in guiding our organization through this transaction and has been our trusted advisor for over two years. He did a great job in helping us navigate the process.”

— VFP President Daron Allen

NEW ORLEANS, LA, UNITED STATES, February 10, 2022 /EINPresswire.com/ --Vedere Ventures (“VEDERE”), a global mid-market investment banking and private equity firm providing investment, merger, acquisition, divestiture, and corporate financial services, announced today that its client Inter-IMages, LP d/b/a Visual Fitness Planner (“VFP”), a leading customer relationship management platform (CRM) provider for the gym and health club industry, has successfully sold its business to Daxko. Terms of the transaction were not disclosed.

VEDERE acted as the exclusive strategic financial advisor to VFP for the past two years and oversaw the transaction.

VEDERE founder and CEO Bryan O’Rourke has now represented firms in seventeen transactions comprising over $300 Million in value on both the buy and sell-side in the past six years. During his career, which began in the mid-’80s, Mr. O’Rourke has now overseen $1 billion dollars in transactions across food and beverage, technology, fitness, medical, franchising, manufacturing, among other industries.

VFP’s employees and partners grew the business into a top-rated CRM application over the past twenty years; extending robust functionality for leading health club and gym organizations.

VFP President Daron Allen had this to say, “Bryan was instrumental in guiding our organization through this transaction and has been our trusted advisor for over two years. He did a great job in helping us navigate the process, and I highly recommend working with him. We are excited about this transaction and are grateful to our customers, employees, partners, and the team at Daxko.”

“I have had the privilege of knowing Mario and Daron for many years. Helping them over the past two years determine their best strategy while working together to realize this outcome has been a fulfilling experience. VFP and its employees, and partners were fantastic to work with and it was an honor to represent them. The team at Daxko worked very hard with us to make this transaction a reality ”, said VEDERE’s CEO Bryan O’Rourke.